Avoid the rational and secularist when selling your innovative product or service?
While scanning through the The IIIP Innovation Confidence Index 2008 Report published today by the The Institute for Innovation & Information Productivity I noticed one surprising finding that is illustrated in Figure 6 of the report.
They found that people in countries whose values are more “traditional” are more open to innovation than people from countries whose values are more “rational” and “secular”.
(Openness to innovation was measured by people's responses to questions on whether they would buy products or services that are new to the market or that use new technologies, and whether they expect those products and services to improve their lives.)
This finding is so surprising to me that I wonder is there some independent confirmation from another study.
There is a continuous range of these spectral colors, corresponding to a range of wavelengths of light from 0.00038 millimeters to 0.00075 millimeters. When white light falls on some surface and bounces off, the surface reflects different wavelengths by different amounts, we perceive the net result as some color. Therefore, to fully characterize such a color you would have to measure the amount that each wavelength is reflected. Depending on how accurate you want to be this would take many numbers, measuring how much each wavelength is reflected.
This is of course interesting for many reasons that are already well known, such as the huge increase in prison population and the particular large percentage increase in people imprisoned for drug offenses in the late 80's and early 90's.